Producing both the music and videos for Monotronic, Ramsey Elkholy continues the story of his previous release, “Looking Away,” in his latest single. Drawing from Elkholy’s extensive travels through South Asia and India and anthropology studies, the band’s sound is a beautiful amalgamation of cultural influences and a passion for music making.
Learn more about the song and the inspiration behind the music video in our exclusive interview.
What was the inspiration behind the editing style for the “Everything Moves” music video?
The editing style was influenced by the footage we had of course, but we knew we wanted the video to move fast from scene to scene to vibe with the fast tempo and somewhat erratic changes in the song. Tarantino’s “Once Upon a Time in Hollywood” and “A Clockwork Orange” were influences among so many others, including a nod to the shower scene in Carrie
How long did it take to come up with the concept for the video? What was the creative process like?
We flew out to LA to shoot music videos for Everything Moves and Looking Away. Seeing as we shot Looking Away at Joshua Tree Nat. Park, we wanted Everything Movesto look different, so shooting indoors was the obvious choice to contrast with the outdoor shoot of Looking Away. Shooting in a house full of escape rooms was not an obvious choice however, but the owner of the establishement happened to be friends with Sean Brennan who directed the video, so it was an oppoertunity we couldn’t pass up! As far as creative process, shooting in a house full of escape rooms was the creative process! We asked the characters to walk through and react to the features in the environment and shot anything and everything that looked cool.
The woman and the Jack of Spades are prominent in this music video. What do they symbolize?
That’s a great question! You would need to listen to the lyrics of both Everything Moves and Looking Away to get that. The songs sort of compliment each other and lyrically form a cohesive message.
Monotronic
